Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level

Zhi Wang, Chinese University of Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, China
This paper provides an integrated framework in examining the interactive effects of general cultural orientations (e.g., individualism/collectivism and short/long-term orientation) and psychological distance (e.g., social and temporal distance) on construal level. The present research reconciles the mixed findings of previous research on the effects of cultural orientation on construal level.
[ to cite ]:
Zhi Wang and Robert S. Wyer (2014) ,"Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 816-816.