The Unspectacular Irish Pub: the Themed Retail Environment As a Mise-En-Scene

Aron Darmody, Suffolk University, Boston, USA
I introduce the notion of the mise-en-scene as a means to analyze subtle, allusive and non-spectacular themed retail environments. Through a three-year ethnographic study of five Irish themed pubs I show how a mise-en-scene is created by 1) “Using What we Have”;” 2) “Whispered Stories;” 3) Leveraging Consumer Cultural Resources.
[ to cite ]:
Aron Darmody (2014) ,"The Unspectacular Irish Pub: the Themed Retail Environment As a Mise-En-Scene", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 781-781.