Attraction and Repulsion to Violent Media: the Role of Justice and Empathy in the Appeal of Violent Media Depictions

Ethan Pancer, Saint Mary's University, Canada
Martin Pyle, Ryerson University, Canada
Laurence Ashworth, Queen's University, Canada
People often choose to consume violent media, but research suggests that violence does little to enhance media enjoyment, and often decreases enjoyment. In this research, we investigate the impact of empathy and perceptions of justice to determine conditions under which violent media might appeal to consumers.
[ to cite ]:
Ethan Pancer, Martin Pyle, and Laurence Ashworth (2014) ,"Attraction and Repulsion to Violent Media: the Role of Justice and Empathy in the Appeal of Violent Media Depictions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 803-803.