Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping

Robert Zniva, WU Vienna
Eva Lienbacher, WU Vienna
Peter Schnedlitz, WU Vienna
The study at hand sheds light on the discrepancy between the needs of the elderly as proposed by recent research and the performance of stores tailored to this needs. Using a case study design we show that an older customer base demands adaptions in environmental functions of maintenance and support.
[ to cite ]:
Robert Zniva, Eva Lienbacher, and Peter Schnedlitz (2014) ,"Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 754-755.