Pretty Girl Rock: the Influence of Attractiveness, Genres, and Gender Stereotypes in Popular Music

Lauren Trabold, Manhattan College, USA
Stephen Gould, Baruch College, USA
Physical attractiveness plays a large role in perceptions of others. In the current research, we examine the influence of attractiveness in the music industry. Specifically, we study how a singer’s appearance influences consumer perceptions of their talent, the genre of music they should sing, and consumer purchase intentions.
[ to cite ]:
Lauren Trabold and Stephen Gould (2014) ,"Pretty Girl Rock: the Influence of Attractiveness, Genres, and Gender Stereotypes in Popular Music", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 814-814.