The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives

Nicholas Pendarvis, University of South Carolina, USA
David Crockett, University of South Carolina, USA
This research explores the emergence of competing practices the context of a popular online gaming community. The contested role of User-created/ modified game accessories in community status competition is explored using both practice theory and netnographic data collection techniques. The social consequences for the emergent competitive practices are discussed.
[ to cite ]:
Nicholas Pendarvis and David Crockett (2014) ,"The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 804-804.