I Get By With a Little Help From My Friends: the Impact of Stress and Spending Self-Control on Social Connectedness Products

Tracy Rank-Christman, Rutgers University, USA
Christine Ringler, Rutgers University, USA
Consumers experience fluctuating levels of stress in their daily lives, which may influence their product evaluations. We demonstrate that stress increases attraction toward products symbolic of social connectedness- specifically, for consumers with high levels of spending self-control.
[ to cite ]:
Tracy Rank-Christman and Christine Ringler (2014) ,"I Get By With a Little Help From My Friends: the Impact of Stress and Spending Self-Control on Social Connectedness Products", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 807-807.