Moments of Truth: Nudges At the Point of Consumption in an Office Setting

Zoe Chance, Yale University, USA
Margaret Gorlin, Yale University, USA
Ravi Dhar, Yale University, USA
Three large field experiments explored nudges towards healthier eating at a technology company providing free food all day for employees. We observed and manipulated several factors that influence salience of food options (proximity to snacks, visual serving size guides, presence of candy wrappers and, and a promotional campaign for vegetables).
[ to cite ]:
Zoe Chance, Margaret Gorlin, and Ravi Dhar (2014) ,"Moments of Truth: Nudges At the Point of Consumption in an Office Setting", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 423-426.