Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior

Min Jung Kim, Texas A&M University, USA
Haipeng (Allan) Chen, Texas A&M University, USA
We propose and find that interdependent (vs. independent) individuals tend to save more when they view money as a means (vs. an end in itself) since both their money view and self-construal lead them to take the vigilance (vs. the eager) strategy in financial decision making.
[ to cite ]:
Min Jung Kim and Haipeng (Allan) Chen (2014) ,"Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 791-791.