The Monetary Value of Conversational Value

Wilson Bastos, Catholic University of Portugal, Portugal
Jayati Sinha, Florida International University
This work investigates the conversational value of purchases and demonstrates that consumers find the opportunity to talk about their purchases worthy of their money. Results show that consumers are less sensitive to price increases of experiential (vs. material) purchases; an effect explained by the higher conversational value of experiences.
[ to cite ]:
Wilson Bastos and Jayati Sinha (2014) ,"The Monetary Value of Conversational Value", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 406-407.