Knowing What You Need When You Need It Most: the Impact of Relative Progress Feedback During the Middle Stage of Goal Pursuit

Mariam Hambarchyan, Stanford University, USA
Szu-chi Huang, Stanford University, USA
People mis-predicted that relative (vs. objective) progress feedback would be less helpful/valuable during the middle stage of goal pursuit (vs. initial or advanced stages), but conversely found it to be the most motivating in the middle stage. We found supportive evidence in both individual performance goal and prosocial goal contexts.
[ to cite ]:
Mariam Hambarchyan and Szu-chi Huang (2014) ,"Knowing What You Need When You Need It Most: the Impact of Relative Progress Feedback During the Middle Stage of Goal Pursuit", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 786-786.