Consumption Related Language Brokering: It's Not All Fun and Games

Natalie Ross Adkins, College of Business and Public Administration, Drake University,USA
In the U.S. marketplace, consumers of immigrant origin often find themselves in the role of language broker for family and friends with limited English skills. The act of interpreting, translating, and mediating interactions within consumption-related contexts has its rewards, but it also carries consequences for the language broker.
[ to cite ]:
Natalie Ross Adkins (2014) ,"Consumption Related Language Brokering: It's Not All Fun and Games", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 769-769.