Coordination of Attention: Eye Fixations, Pupil Diameter, and Head Distance, Respond to Goals and Predict Memory

Rik Pieters, Tilburg University, The Netherlands
Michel Wedel, University of Maryland, USA
This research tests a model of attention coordination, which focuses on head position, eye fixations, and pupil diameter. Significant effects of eye fixations on memory were observed, as before. Importantly, small head movements of about one centimeter and even smaller changes in pupil diameter predicted better memory, in addition.
[ to cite ]:
Rik Pieters and Michel Wedel (2014) ,"Coordination of Attention: Eye Fixations, Pupil Diameter, and Head Distance, Respond to Goals and Predict Memory", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 146-150.