Does Mortality Salience Always Lead to Materialism? the Interplay Between Terror Management Theory and Just World Hypothesis

Zhi Wang, The Chinese University of Hong Kong
Feifei Huang, The Chinese University of Hong Kong
Jiajia Meng, Liaoning University
Rober S. Wyer, The Chinese University of Hong Kong
We argue that mortality salience leads to materialism only when people perceive their death as injustice and attempt to compensate. If they perceive their death justice compared to others, however, this materialism will not occur. This paper provides a conceptual framework to examine the boundary conditions of terror management theory.
[ to cite ]:
Zhi Wang, Feifei Huang, Jiajia Meng, and Rober S. Wyer (2014) ,"Does Mortality Salience Always Lead to Materialism? the Interplay Between Terror Management Theory and Just World Hypothesis", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 816-816.