Beyond Shopping Orientations: Toward an Intra-Individual, Multidimensional Perspective on Shopping Personality Profiles.

Elaine MacNeil, Shannon School of Business, Cape Breton University
Peter MacIntyre, Cape Breton University
This research introduces shopping personality profiles as a new conceptualization of intra-individual variation in shopping orientations. Informed by in-depth interview data, we argue that working toward a multidimensional approach to collections of shopping orientations, shopping personality profiles, will improve both understanding of shopping behaviour and retailers’ market segmentation efforts.
[ to cite ]:
Elaine MacNeil and Peter MacIntyre (2014) ,"Beyond Shopping Orientations: Toward an Intra-Individual, Multidimensional Perspective on Shopping Personality Profiles.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 798-798.