Ethical Plates Are Smaller Plates

Hajar Fatemi, McGill University, Canada
Laurette Dube, McGill University, Canada
Contrary to existing belief that healthy food is less filling, we propose that presenting food as an ethical product will make it to be perceived as both healthier and more filling. In particular, our results show that individuals perceive to need fewer servings of a product with CSR attribute to make them feel full compared to food with no CSR attribute.
[ to cite ]:
Hajar Fatemi and Laurette Dube (2014) ,"Ethical Plates Are Smaller Plates", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 783-783.