Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play

Stefanie M. Tignor, Northeastern University, USA
Paul W. Fombelle, Northeastern University, USA
Nancy J. Sirianni, Northeastern University, USA
This longitudinal field study adopts a TCR framework in exploring a new method by which consumers can be motivated to engage in exercise. Using serious play as a driving mechanism, we demonstrate that fun has the power to increase self-efficacy, group efficacy, intrinsic motivation, and, ultimately, consumer well-being.
[ to cite ]:
Stefanie M. Tignor, Paul W. Fombelle, and Nancy J. Sirianni (2014) ,"Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 706-707.