The Nordic Street Food Evolution: One Food Truck At a Time

Marcus Klasson, Lund University, Sweden
How do markets change? Adding insights to market formation theory, initial findings from a participant ethnography in the Nordic street food movement suggest that market systems evolves incrementally in a co-produced coalition with consumers, firms/brands, media and state.
[ to cite ]:
Marcus Klasson (2014) ,"The Nordic Street Food Evolution: One Food Truck At a Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 792-792.