Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance

David Hauser, University of Michigan, USA
Norbert Schwarz , University of Southern California, USA
Do incidental sensory experiences affect judgment through heuristic or elaborative thinking processes? Results suggest an elaborative reasoning account: only high need for cognition individuals who had ample supporting information showed weight effects on judgments of the importance of a book. Implications for theories of embodied cognition are discussed.
[ to cite ]:
David Hauser and Norbert Schwarz (2014) ,"Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 96-100.