Facial Feedback Hypothesis Revised: Frequent Smiling Can Reduce Wellbeing

Aparna Labroo, Northwestern University, USA
Anirban Mukhopadhyay , Hong Kong University of Science and Technology
Ping Dong , University of Toronto, Canada
We show the effect of smile-like facial expressions on positive feelings and wellbeing is moderated by consumer's naïve theories regarding why they smile. Smiling increases wellbeing only among consumers led to believe smiling reflects happiness. Among consumers led to believe smiling causes happiness, smiling reduces wellbeing.
[ to cite ]:
Aparna Labroo, Anirban Mukhopadhyay , and Ping Dong (2014) ,"Facial Feedback Hypothesis Revised: Frequent Smiling Can Reduce Wellbeing", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 96-100.