Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory

Kara Bentley, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA
We examine the impact of social connection on memory accessibility. We find that shared experiences are more accessible than individual experiences, and that people associate shared (individual) experiences more strongly with positive (negative) affect. Further, this effect is moderated by the need to belong trait.
[ to cite ]:
Kara Bentley and Priyali Rajagopal (2014) ,"Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 411-411.