Art Infusion: Popularity Does Matter

Young Shin Sung, Korea University, Republic of Korea
Yuhosua Ryoo, Korea University, Republic of Korea
Yongjun Sung, Korea University, Republic of Korea
Eun Ji Lee, Korea University, Republic of Korea
There`s been a growing interest in art infusion phenomena among marketing scholars and practitioners. As part of a research examining the effectiveness of art infusion, this study provides a preliminary understanding of this phenomenon. Overall findings suggest that art popularity plays an important role in determining the positive product evaluation.
[ to cite ]:
Young Shin Sung, Yuhosua Ryoo, Yongjun Sung, and Eun Ji Lee (2014) ,"Art Infusion: Popularity Does Matter", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 812-812.