Humanity Assertion and Anticipated Reckoning: Insights From Gift Exchange in a Crisis Context

Jill Klein, University of Melbourne, Australia
Tina Lowrey, HEC Paris, France
Cele Otnes , University of Illinois at Urbana-Champaign, USA
Using Identity-Based Motivation (Oyserman, 2007) to examine gift giving in Nazi concentration camps, we analyze a new gift-giving motivation, that of humanity assertion, which reinforces moral identities and basic human dignity. We then introduce the construct of anticipated reckoning: self-regulation through an imagined future self who judges one’s current actions.
[ to cite ]:
Jill Klein, Tina Lowrey, and Cele Otnes (2014) ,"Humanity Assertion and Anticipated Reckoning: Insights From Gift Exchange in a Crisis Context", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 549-549.