Ashes to Ashes Or Ashes to Coral?: Alternatives to Traditional Burial Rituals and Their Implications For Consumption, Ritual Transformation, and Sustainability

Courtney Baker, University of Wyoming, USA
Stacey Baker, University of Wyoming, USA
This paper seeks to understand how consumers relinquish traditional rituals and opt for more sustainable alternatives. Sustainable burial options are examined to highlight shifts from traditional funerary services to alternative services. Interview data exhibits seven emergent themes that illuminate ritual value, ritual transformations, and their impact on consumption.
[ to cite ]:
Courtney Baker and Stacey Baker (2014) ,"Ashes to Ashes Or Ashes to Coral?: Alternatives to Traditional Burial Rituals and Their Implications For Consumption, Ritual Transformation, and Sustainability", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 403-404.