Rock of Aging: Compensatory Technology and the Sustainability of Fun

Travis Simkins, University of Wyoming, USA
Kent Drummond, University of Wyoming, USA
For the fans who attend them, rock concerts are fun. But bands age, sustaining the fun can be challenging. Our research shows that compensatory technology, coupled with nostalgia, enable bands and fans to “Rock On”.
[ to cite ]:
Travis Simkins and Kent Drummond (2014) ,"Rock of Aging: Compensatory Technology and the Sustainability of Fun", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 810-810.