My Curiosity Can Resist Anything But Temptation: the Incidental Effects of Curiosity on Inhibiting Self-Control

Kyra Wiggin, University of Washington, USA
Shailendra Jain, University of Washington, USA
Martin Reimann, University of Arizona, USA
Self-control failure and succumbing to temptation is fueled by feelings of deprivation and increased desires for temptations. We show that curiosity – a feeling knowledge deprivation – fosters a generalized desire for rewards and inability to resist temptations. However, believing that willpower for resisting temptations is an unlimited resource mitigates this effect.
[ to cite ]:
Kyra Wiggin, Shailendra Jain, and Martin Reimann (2014) ,"My Curiosity Can Resist Anything But Temptation: the Incidental Effects of Curiosity on Inhibiting Self-Control", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 734-735.