I Like the Way It Sounds: the Influence of Which Instruments and How Many Instruments Are Audible on Music Preferences

Joseph C. Nunes, University of Southern California, USA
Andrea Ordanini, Bocconi University, Italy
This research documents the relationship between what instruments are audible to a listener and preferences for music. By comparing #1 singles Billboard’s Hot 100 weekly rankings with songs that never climbed above #90 from the past 55 years, we identify how specific instrument combinations distinguish popular songs from unpopular songs.
[ to cite ]:
Joseph C. Nunes and Andrea Ordanini (2014) ,"I Like the Way It Sounds: the Influence of Which Instruments and How Many Instruments Are Audible on Music Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 172-176.