“Sound and Safe”: the Effect of Ambient Sound on Perceived Safety of Public Spaces

Eda Sayin, Koc University,Turkey
Aradhna Krishna, University of Michigan, USA
Caroline Ardelet, Inseec Business School, France
Gwenaëlle Briand-Decré, Université Angers, France
Alain Goudey, NEOMA Business School, France and Paris Dauphine University, France
We demonstrate that ambient sounds influence consumers’ feelings of safety in public spaces. These feelings are mediated by perceived social presence, so that when perceived social presence is higher, perceived safety is higher. Different ambient sounds convey social presence to varying degrees and hence have disparate effects on perceived safety.
[ to cite ]:
Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand-Decré, and Alain Goudey (2014) ,"“Sound and Safe”: the Effect of Ambient Sound on Perceived Safety of Public Spaces", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 172-176.