Selling Out: Producer Motives in Markets For Art

Amit Bhattacharjee, Dartmouth College, USA
Jonathan Berman, London Business School, UK
Jason Dana, Yale University, USA
Barbara Mellers, University of Pennsylvania, USA
Consumers reward commercial producers who transparently change their products to suit consumer preferences, but they penalize artistic producers who do so. Artistic product changes made to fit others’ preferences are regarded as selling out and thought to destroy subjective perceptions of quality and artistic integrity.
[ to cite ]:
Amit Bhattacharjee, Jonathan Berman, Jason Dana, and Barbara Mellers (2014) ,"Selling Out: Producer Motives in Markets For Art", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 189-193.