The Impact of Artistic Ownership on Aesthetic Judgment and Preference

Francesca Valsesia, University of Southern California, USA
Joseph Nunes, University of Southern California, USA
Andrea Ordanini, Bocconi University, Italy
Artistic ownership is the extent to which artists both conceive of and execute their own work (e.g. songs by singer-songwriters, films written by directors). Using real-world data and experiments, we show artistic ownership plays a role in aesthetic judgment (critical acclaim) but not aesthetic preference (consumer liking or marketplace success).
[ to cite ]:
Francesca Valsesia, Joseph Nunes, and Andrea Ordanini (2014) ,"The Impact of Artistic Ownership on Aesthetic Judgment and Preference", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 189-193.