Clarifying Convergent Validity Issues in Prevention Focus Scales: the Relation of Constraint to Prevention Focus

Scott Motyka, Babson Colege, USA
Raymond Knight, Brandeis University, USA
Dhruv Grewal, Babson College, USA
Joseph Cunningham, Brandeis University, USA
This paper helps explain convergent validity issues in two major scales of prevention focus (RFQ, Lockwood). We demonstrate that these differences are partially explained by their differential relationship to components of Tellegen’s personality model (traditionalism, control, harm avoidance). We suggest re-conceptualization of prevention focus into expectation- and behavior-related prevention focus.
[ to cite ]:
Scott Motyka, Raymond Knight, Dhruv Grewal, and Joseph Cunningham (2014) ,"Clarifying Convergent Validity Issues in Prevention Focus Scales: the Relation of Constraint to Prevention Focus", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 801-801.