Tangible Possessions and the Self – How Objects Reduce Perceived Distance to Their Symbolized Meanings

Philipp Scharfenberger, University of St. Gallen, Switzerland
Daniel Wentzel, RWTH Aachen University, Germany
Luk Warlop, KU Leuven, Belgium, and BI Norwegian Business School, Norway
Torsten Tomczak, University of St. Gallen, Switzerland
Consumers frequently rely on objects for building a sense of self. We examine if and to what extent the tangibility of objects is related to their self-defining function. Specifically, we argue that proximity to tangible objects decreases the perceived distance between an individual’s self and the object’s meaning.
[ to cite ]:
Philipp Scharfenberger, Daniel Wentzel, Luk Warlop, and Torsten Tomczak (2014) ,"Tangible Possessions and the Self – How Objects Reduce Perceived Distance to Their Symbolized Meanings", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 660-661.