A Left-Side Bias? the Influence of Nutrition Label Placement on Product Evaluation

Marisabel Romero, University of South Florida USA
Dipayan Biswas, University of South Florida USA
Based on the literature related to number line encoding, the results of four studies demonstrate that displaying calorie information on the left side of a product package enhances the product’s nutritional value. Furthermore, this effect is magnified for unhealthy products and for those that do not watch nutritional information closely.
[ to cite ]:
Marisabel Romero and Dipayan Biswas (2014) ,"A Left-Side Bias? the Influence of Nutrition Label Placement on Product Evaluation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 656-657.