Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance

James Cordeiro, State University of New York, Brockport
Joon Yong Seo, State University of New York, Brockport
Recent media has spotlighted the gap between corporate green brand reputation and actual environmental performance. Some firms have green brand reputation that is substantially greater than their environmental performance, while others experience the opposite. We examine the determinants of the gap between individual corporate green brand reputation and environmental performance.
[ to cite ]:
James Cordeiro and Joon Yong Seo (2014) ,"Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 443-444.