Prolonging the Search For Meaning: How Hedonic Versus Eudaemonic Consumption Experiences Shape Preference For Variety

Erin Percival Carter, University of Colorado, USA
Lawrence Williams, University of Colorado, USA
We examine consumers’ variety-seeking preferences during hedonic (fun-based) versus eudaemonic (meaning-based) consumption episodes. Across four studies, we find that consumers prefer variety for hedonic experiences, but prefer prolonged exposure to eudaemonic experiences. Consumers’ beliefs that present experiences will produce lasting future benefits mediate this effect.
[ to cite ]:
Erin Percival Carter and Lawrence Williams (2014) ,"Prolonging the Search For Meaning: How Hedonic Versus Eudaemonic Consumption Experiences Shape Preference For Variety", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 70-75.