Crime…And Punishment: the Effects of Context on Signal Strength and the Consequences For Condemnation

Kelly Goldsmith, Northwestern University, USA
Hal Hershfield, New York University, USA
We present nine studies examining if consumers’ likelihood of condemning others for behavioral indiscretions can vary as a function of largely irrelevant contextual factors, and further if this effect on condemnation operates through a shift in the extent to which the behavior is seen as reflective of the self.
[ to cite ]:
Kelly Goldsmith and Hal Hershfield (2014) ,"Crime…And Punishment: the Effects of Context on Signal Strength and the Consequences For Condemnation ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 70-75.