Indecisive Consumers and Opportunity Cost Consideration

Marissa A. Sharif, University of California Los Angeles, USA
Stephen A. Spiller, University of California Los Angeles, USA
Consumers who exhibit lackadaisical indecisive tendencies (but neither perfectionist nor neurotic indecisive tendencies) are less sensitive to the value of their outside options than those who do not. They are less likely to actively seek out such information and they give it less weight even when it is salient.
[ to cite ]:
Marissa A. Sharif and Stephen A. Spiller (2014) ,"Indecisive Consumers and Opportunity Cost Consideration", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 210-214.