I Take Therefore I Choose? the Impact of Active Vs. Passive Acquisition on Food Consumption

Rhonda Hadi, Oxford University, UK
Lauren Block, Baruch College, USA
This research investigates the consequences of actively vs. passively acquiring food items. We demonstrate that active food acquisition generates a false impression of choice, which ultimately lead to increased food consumption. Importantly, the effects are moderated by an individual’s dispositional need-for-control.
[ to cite ]:
Rhonda Hadi and Lauren Block (2014) ,"I Take Therefore I Choose? the Impact of Active Vs. Passive Acquisition on Food Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 65-69.