The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images For Men and Women: the Role of Emotional Granularity

Erlinde Cornelis, San Diego State University
Paula Peter, San Diego State, USA
In three experiments, this research tests the effectiveness of advertising disclaimers concerning digitally enhanced images on self-satisfaction and mood. More specifically, it adds to previous literature by considering the effects of advertising disclaimers on both genders, and by establishing emotional granularity as an important moderator of advertising disclaimers’ effects.
[ to cite ]:
Erlinde Cornelis and Paula Peter (2014) ,"The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images For Men and Women: the Role of Emotional Granularity", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 780-780.