When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders

Eric VanEpps, Carnegie Mellon University, USA
Julie Downs, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
In a field study, we exogenously restrict the timing of online lunch orders in the workplace. We show that although participants are more likely to order from lower-calorie categories and achieve a modest reduction in calories when ordering in advance, this reduction is too small to be clinically significant.
[ to cite ]:
Eric VanEpps, Julie Downs, and George Loewenstein (2014) ,"When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 720-720.