Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research

David Crockett, University of South Carolina, USA
Laurel Anderson, Arizona State University, USA
Sylvia Long-Tolbert, Johns Hopkins University, USA
The contemporary global marketplace facilitates consumers’ ability to enact numerous identity positions. The continued importance of marketplace diversity in their lives consumers (and to the firms that serve them) is difficult to overstate. This roundtable assembles interested scholars to discuss steps forward in the study of marketplace diversity.
[ to cite ]:
David Crockett, Laurel Anderson, and Sylvia Long-Tolbert (2014) ,"Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 759-759.