The Effect of Distinctive Peaks on Evaluations of Experiences Represented As Wholes Or Parts

Robert Latimer, New York University, USA
Priya Raghubir, New York University
Many experiences are made up of component experiences. For example a bag of jelly beans contains many individual beans and an art museum contains many individual pieces. Three studies examine how considering experiences as a whole or as parts changes the importance of distinctive components to both overall evaluations and evaluations of individual components of experiences.
[ to cite ]:
Robert Latimer and Priya Raghubir (2014) ,"The Effect of Distinctive Peaks on Evaluations of Experiences Represented As Wholes Or Parts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 566-567.