Consumption Rituals and the Complexities of Institutional Resistance

Michelle Weinberger, Northwestern University, USA
This presentation focuses on the complexities of resisting a dominant institution by examining a context where people do not celebrate a consumption ritual where the ritual elements are a primary means for connection. It shows how contesting is contextually contingent, based on a broader constellation of relational and identity goals.
[ to cite ]:
Michelle Weinberger (2014) ,"Consumption Rituals and the Complexities of Institutional Resistance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 123-129.