The Role of Ideology in Contesting Market-Based Institutional Arrangements

Alex Mitchell, Queen’s University, Canada
Jay Handelman, Queen’s University, Canada
This presentation discusses the role of ideology as consumers and marketers contest institutional arrangements. It argues for field theoretic approaches to examine the ideologically constituted institutional structures that comprise market-based arrangements, and draws upon the emergence of the 3D Printing market to illustrate an application of this approach.
[ to cite ]:
Alex Mitchell and Jay Handelman (2014) ,"The Role of Ideology in Contesting Market-Based Institutional Arrangements", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 123-129.