The Applicability of Self-Nature Connection Measures in Consumer Research

Christian Martin, University of Lausanne
Sandor Czellar, University of Lausanne
Environmental psychologists have developed explicit and implicit measures to assess self-nature identity. Our work-in-progress aims to integrate and extend extant measures, with the goal of assessing their value for consumer research. An aspect of it focuses on an implicit measure, the Self-Nature IAT, and we report our first results.
[ to cite ]:
Christian Martin and Sandor Czellar (2014) ,"The Applicability of Self-Nature Connection Measures in Consumer Research", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 799-799.