The Consumer Regulation Scale: Strategies For Regulating Responses to Consumption Cues

Jodie Whelan, York University, Canada
Miranda Goode, Ivey Business School, Western University, Canada
June Cotte, Ivey Business School, Western University, Canada
Matthew Thomson, Ivey Business School, Western University, Canada
We develop a scale to measure individual differences in the chronic use of consumer regulation strategies (i.e., strategies that individuals use to control when and how they respond to consumption cues) and demonstrate that these strategies moderate the effect of consumption cues on both traditional and nontraditional consumer behaviors.
[ to cite ]:
Jodie Whelan, Miranda Goode, June Cotte, and Matthew Thomson (2014) ,"The Consumer Regulation Scale: Strategies For Regulating Responses to Consumption Cues", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 732-733.