Why Believing in Either More Or Less Willpower Capacity Can Increase Self-Control Performance: a Fluency Perspective

Ashley Otto, University of Cincinnati, USA
Joshua Clarkson, University of Cincinnati, USA
Patrick Egan, Indiana University, USA
Edward Hirt, Indiana University, USA
This work demonstrates the flexibility of willpower beliefs from a fluency perspective. Though individuals who believe in an unlimited (versus limited) willpower are more immune to resource depletion, three experiments outline the process and conditions under which believing in a limited (versus unlimited) willpower results in greater self-regulatory performance.
[ to cite ]:
Ashley Otto, Joshua Clarkson, Patrick Egan, and Edward Hirt (2014) ,"Why Believing in Either More Or Less Willpower Capacity Can Increase Self-Control Performance: a Fluency Perspective", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 802-802.