Perceptions of Hospital Safety Records: Mean Or Variance?

Janice Jung, University of Pennsylvania, USA
Barbara Kahn, University of Pennsylvania, USA
Consumers’ hospital choice is influenced by framing effects (mortality versus survival rates), and by how data are presented (animated pictographs versus boxplots). In a mortality framing, high variance hospitals are less likely to be chosen when their safety records are illustrated by animated pictographs than boxplots.
[ to cite ]:
Janice Jung and Barbara Kahn (2014) ,"Perceptions of Hospital Safety Records: Mean Or Variance?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 113-117.