Motivated Hypochondriacs: Disease Labels Shape Health Perceptions

Chiara Longoni, New York University, USA
Geeta Menon, New York University, USA
Four studies on the influence of disease labels on health perceptions explore the interplay of categorization-based biases and self-protection motives. The presence (vs. absence) of a label is associated with higher risk estimates when the label signals a mild (vs. severe) ailment. Defensiveness moderates and disease threat mediates the effect.
[ to cite ]:
Chiara Longoni and Geeta Menon (2014) ,"Motivated Hypochondriacs: Disease Labels Shape Health Perceptions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 113-117.