Choosing Gifts For Picky People: Where Is the Fun in That?

Andong Cheng, Pennsylvania State University, USA
Meg Meloy, Pennsylvania State University, USA
Evan Polman, University of Wisconsin - Madison, USA
How do consumers cope with choosing gifts for “picky” people? We identify the gifts (and respective strategies) that consumers use, especially for picky friends and acquaintances. Importantly, we show that current findings in the gift-giving literature do not extend to circumstances in which consumers are shopping for picky others.
[ to cite ]:
Andong Cheng, Meg Meloy, and Evan Polman (2014) ,"Choosing Gifts For Picky People: Where Is the Fun in That?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 22-26.